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Definitions






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Affiliate Programme: A programme offering an incentive to drive traffic to the advertiser’s website.
Alt text: Text provided with an image as an alternative to viewing the actual image. It appears before the image is fully loaded. Alt text is important because search engine spiders often read it.
The code for alt text is : <img src=”your.gif” alt=”your text”>.
Authentication: Technique which allows access to certain web pages by using a username and password. This process shows that the person entering the pages is a authorised..
Bandwidth: Bits transferred between the server and its visitors. The more or bigger the files you offer on a website, the more bandwidth your site will use. This can increase downloading time on your website, and the amount of resources your host must spend. Taking up too much bandwidth can put visitors off and your host may charge for the extra resources your site takes up.
Browser: A program used to find and read HTML documents on the Internet. Internet Explorer, Safari and Mozilla Firefox are examples of Internet browsers.
CGI script: A program, often written in PERL programming language, written to run on any computer. E.g. a CGI script can send a visitor to a “thank you” page after submitting a form.
Comment tag: A HTML tag. <!– Your Comment Here –> Not visible to visitors, but search engine spiders can index them. They can mark your page for future revision, as a place to put your site description, and another place to list keywords.
Cookies: Files containing information about visitors to a website, such as username, password, and what they buy. It is stored on the visitor’s computer, and sent back to the website that created it when the visitor comes back. Cookies can retrieve information like monitor resolution.
Directory. A list of web sites, usually organised in alphabetical category order.
Domain: An area assigned to a party on the Internet Each area has its own numeric IP address and a text name.
Domain name: The text name assigned to a website.
Download: The transfer of information from the Internet to your computer. The information could be a web page, email, or program. The opposite is uploading, which is sending information to the Internet
E-Commerce: Selling goods and services on the Internet This requires a merchant account (to process credit cards), a secure server for your form, and (if you have more than one product) a shopping cart program to “remember” what your customers wish to purchase.
E-zine: An electronic magazine, sent via email and/or posted on a website. These “magazines” are usually short, and can be free.
FAQ: Abbreviation of “frequently asked questions.”
Forms: A set of HTML commands that allows the control of information sent to them by visitors. All the visitor has to do is answer the author’s questions and submit.
Gif: A type of graphic understood by all graphic browsers. They are the most flexible graphic format, allowing transparent backgrounds and animation.
Home Page. The entrance page to a website. The page visitors are sent to when they type in your web address without adding a specific page name. Home pages are usually named index.html, home.html, or default.html. Web sites can be accessed via any page, but the Home page is usually the first one visited.
Host/Hosted/Hosting: The package you are taking from Webme1 consists of web page design, hosting and maintenance. Your Internet service provider host is the computer you connect to for Internet access. Your website host is the computer where your website files are located, which allows visitors access from the Internet.
Web pages exist on the Internet when the files and images that form the site are hosted (stored) on a web server. People can access your Webme1 designed web pages from anywhere in the world.
Web hosting is charged on a monthly basis and covers the costs of all traffic to and from your hosting account. This includes visitors browsing your site - looking at images and downloading files. We provide web page(s) from the single page for a window cleaner showing his area round to multiple pages for a property owner showcasing their property with photographs and property specs.
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Hosting What is a reseller host?
Reseller hosting is basically the provision of Web hosting services to third-party companies that in turn act as Web hosts for other organizations. To restate, a client will purchase a Web hosting package from a reseller, who stores this website on a parent host’s equipment, where it will be “served” via the parent host’s high speed lines. The reseller from whom a client purchases the package will be the one who interacts with the parent host on the client’s behalf. Payments are made to the reseller and the technical support as well as all associated services required to maintain the client’s site fall into the reseller’s hands.
There are two types of resellers. Agent partners form a partnership with the hosting provider and resell their services for commission. The reseller in this case is known to be representing the actual hosting partner.
The second type is the private label reseller. They resell the services of the parent host but this it is not common knowledge, not advertised and business is transacted as if the reseller is offering services on its own.
So this begs the question: why not just get the hosting package from the parent host and avoid the middleman. Fair enough. Why Not Avoid the Middleman? Resellers do not generally operate according to the same business model as hosting companies. Although resellers may market themselves as hosts, they are ultimately a sales and services company, not a technology provider. Resellers do not actually own the server space that they are selling, and their two primary responsibilities consist of recruiting new customers and servicing those accounts once they are established.
Resellers are valuable to hosting companies because they literally are middlemen; they concentrate their resources on sales and support, and the hosting company, freed from the need to employ several customer service representatives, can channel its resources into technology. If resellers could hand off their sales and support duties to the original host, then there would be no reason for the host to even include them in the business model, right? And the bonus, of course, is that the hosting packages are offered at a discount, making this a win-win situation for the customer, reseller and even the parent hosting provider.
Summary. A reseller creates the sales infrastructure to distribute Web packages directly. Resellers can afford to do so at a lower price than the original host might have been able to; in other words, customers of the reseller get an industry-standard Web hosting package at a cut-rate price. The parent host gets a share and the reseller gets his cut as well.
So if you have been thinking about using Web Hosting services, it can definitely pay off to go through a reseller. But the most significant advantage of going through a reseller is customisation. Because the reseller is dealing with a relatively small client base - often one that is defined by a specialized interest or market stake - it can (and must) be flexible in meeting the needs of its customers.
Thinking of Becoming a Reseller? As is always the case, research your hosting companies carefully and methodically determine the services you want to offer. Check references. And before you sign on the dotted line take heed of Alex Lekas’ (reselling guru of AIT.net) expert advice:
Regardless of which company you work with, there are certain things take into account prior to signing an agreement. Price is just one factor.
The bigger question is: what are you getting for your money. Are disk space and bandwidth allotments generous? Are the company’s reseller hosting options one-size-fits-all or is there a tiered pricing structure that accommodates the growth of your business? Do you get 24/7 technical support? (By the way, if the answer here is ‘no’, keep searching.) Does the company’s reseller program allow for private labelling of its plans?
The last point is critical if the business is to be truly yours. Private label means your name and logo appear on your website. If you can’t do that, then you’re not really a reseller, you’re a dealer or an agent, and there is no real advantage in a customer doing business directly with you.
How much profit potential is within the plans? Every hosting company offers features and benefits. How many of those can you, in turn, resell to your customers? And how many of those involve an up front cost to you? This is important because any out-of-pocket expense to you means a reduced profit margin.
An ideal reseller program involves packages that include the value-adds the typical online merchant will want, and those additional products are bundled into the monthly fee that you pay. These additional products will be where your margins lie and they will also allow you to create a series of relevant plan options for your customers.
Reselling doesn’t work if all you do is mark up the price of hosting. Sure, you’ll do that but it’s the bolt-on services that are your key to success. Does a customer need additional email boxes? More disk space? Marketing tools? Web site maintenance?
It all comes back to service Let’s be honest, businesses are not going online so they can spend their time troubleshooting technical issues. That’s what they will pay you for. As you read earlier, the level of service you can provide your customers will be a direct reflection of the service your hosting partner gives.
First of all, technical issues will emerge; IT is not foolproof. As you scout potential companies to buy service from, check out their sites and, in particular, look for information regarding support. Are issues handled by email only or is there a 24-hour hot line? By the way, don’t expect problems to be solved while you’re on the phone; however, being able to reach a live person is a psychological plus. Is there an online ticket system so you can track troubleshooting progress? Does the company have a section on its website where you can learn about minor problems that you can fix yourself?
That’s the quick overview of things to look for. Spend some time looking over the sites of potential partners and ask their reps a lot of questions. And be sure there is a ‘test drive’ or 30-day money back policy before committing. The potential is there; be sure your business is being earned.